It is a great way to ensure you’re reaching the right people.
TikTok’s DMA geo-targeting is a tool that allows buyers to hyper-target their audience. Related article: Marketers’ guide to TikTok ad specs Why Use TikTok DMA Geo-targeting? TikTok will show your video ad to users in a particular city based on the IP addresses of their mobile devices. This is done by choosing an available area from the drop-down menus in the “location” section.
You can target specific demographics when running a video ad campaign on TikTok. With this, TikTok can target app users by matching behavior data on current and recent location visits. Geotargeting is a marketing strategy that allows you to focus your paid content on a selected consumer’s DMA. This guide will walk you through the basics of using TikTok’s DMA geo-targeting and provide a list of over 100 DMAs for your next marketing strategy. Like other social media giants, TikTok has embraced Nielsen’s DMA to give more value to advertisers who want to target a particular region or city. DMA geo-targeting is one of the best ways to target TikTok’s 80 million monthly active users (MAU) in the US alone.
